In this era of pursuing quality and safety, every table lamp is no longer just a lighting tool, but also a part of healthy life. As an independent seller, we need to add international certification marks to the company's products to add trust endorsement and enhance competitiveness.
The international certification of table lamps is related to the market access of products, and it also involves the trust of customers. Good products can improve product competitiveness, expand market share, and reduce risks, after-sales and disputes.
一、 Overview of certification of major global markets for table lamps:
1. North American market: FCC certification (US market), cUL certification (Canada), UL certification (UL1598 lighting safety standard for the North American market), CSA certification (Canada) and Energy Star, etc. These certifications are important passes for the sales of table lamps in the North American market.
2. EU market: CE certification (mandatory, legally binding, reducing litigation risks), RoHS certification (hazardous substances), WEEE (waste electrical and electronic equipment), LVD (low voltage directive), EMC (electromagnetic compatibility), etc., to ensure the legal sales and safety of table lamps in the EU market.
3. Asian market: PSE certification (Japan), CCC certification (China), KC certification (Korea), BSMI certification (Taiwan), etc., to meet the specific requirements of different Asian markets.
4. Australia and New Zealand: RCM certification
5. Russia and Customs Union: EAC certification
6. Singapore: PSB certification
二、 How to promote internationally certified table lamps on independent sites?
1. Highlight the certification mark: Display the international certification mark in a prominent position on the product page so that customers can see the quality assurance of the product at a glance when they swipe to the product.
2. Write a professional introduction: You can add some international certifications obtained by the table lamp and their significance to the product link to enhance customers' trust and favorability in the product.
3. Use social media marketing: Salesmen can also share the international certification information obtained by our company's table lamps on social media platforms, which will also attract some potential customers.
4. Carry out preferential activities: Carry out limited-time discounts, full-reduction activities, member points system, multiple-piece discounts and other activities for internationally certified table lamps to attract customers to place orders.
三、 Company Certification Suggestions
1. For multi-country market planning, you can give priority to the certification of countries with more exports, and then expand regional ones one by one.
2. Choose an authoritative organization to ensure the credibility of the certificate.
3. Select high-quality products at the product selection stage to reduce the cost of rectification in the later stage.
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